Venlo, March 28, 2022 – Marco de Jager (42) becomes the new Managing Director of Vitacress Real. He succeeds Ralph Coenen, who made the switch to Insonder in mid-2021.

Marco de Jager has over 17 years of experience in the international consulting and agri-food business at The Boston Consulting Group and Royal FrieslandCampina. Strategy and business development is the common thread in his CV. Erik Gipmans (shareholder Vitacress Real) about de Jager: “Marco is a strategist, but has proven to be able to translate strategy into action. His experience and track record match the ambitions and the phase in which Vitacress Real finds itself as an organization. And he matches good with the team, the corporate culture and the organizational values.”

European growth ambition

Driven by its purpose 'Bringing real taste to life', Vitacress Real is on a mission to let as many people as possible know and experience that fresh herbs and flavors are delicious and super healthy. The company is already active in different countries and has the ambition to further grow into the best European herbal supplier. Under the leadership of Marco de Jager, Vitacress Real will build on this growth ambition in the retail and food service market with, among other things, new product-market combinations and innovative concepts in the field of fresh taste.

About Vitacress Real

With 200 employees and an annual turnover that is growing exponentially, Vitacress Real is one of the leading European herbal suppliers. Vitacress Real has growing areas throughout Europe, which means that it has a constant supply of fresh herbs of premium quality all year round and is active in the European retail and food service market.

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