Fresh herbs grown in Europe, all year round
We follow the sun to guarantee year-round availability and continuity. Our commitment remains the same: the finest herbs grown as locally as possible.
Meet our growers
Growing areas spread across Europe
We believe in the power of collaboration. We have an extensive network of growers and work hand-in-hand with our growers to drive continuous improvement and innovation.
Local herb cultivation, just across the border from Venlo
Local herb cultivation, just across the border from Venlo
"We sow in the spring, while it’s still cold, directly in the ground. The tiny seeds are protected from frost and cold with fleece, which helps the seeds to germinate and speeds up growth." (Christoph & Katrin)
Herb fields near the Mediterranean Sea, benefitting from favourable conditions
Herb fields near the Mediterranean Sea, benefitting from favourable conditions
"Our location offers particularly favourable soil and climate conditions. The herbs are shielded from Baltic winds by the Apennine Mountains. The soil is incredibly fertile, enriched by the volcanic influence of Mount Vesuvius, which makes it rich in organic material." (Guglielmo)
Herbs from the Drôme Valley - sunny, dry and often windy – the perfect combination for exceptional flavours and aromas
Herbs from the Drôme Valley - sunny, dry and often windy – the perfect combination for exceptional flavours and aromas
"Our herbs are of the highest quality because we meticulously manage every aspect of cultivation, from soil preparation to irrigation." (Ruben)
A permanent grower network for all seasons
A network of specialists
We follow the sun to guarantee year-round availability and continuity. Our commitment remains the same: the finest herbs grown as locally as possible.
Cultivation philosophy
Our cut herbs come from an extensive network of growers, who apply a range of cultivation techniques to allow us to offer the highest quality throughout the year. Based in Europe and diversified to minimise risk, our herbs are grown outdoors, under tunnels, in greenhouses or within a circular indoor farm. Our organic Dutch potted herbs are available year-round from our greenhouses in Venlo.
Grown outdoors in the open field and open air, exposed to all the weather conditions that Mother Nature throws our way. This makes our herbs more resilient.
Also grown in the open field, but under tunnels, shielding the herbs from extreme weather conditions, which have unfortunately become more frequent in recent years. This method is particularly suitable for more delicate herb varieties.
Our organic potted herbs are grown year-round in greenhouses in Venlo.
Fresh, premium-quality herbs, grown in a fully CO2-neutral process. Harvested and packaged fresh in Venlo.
The bigger picture
We are part of a bigger picture, working hand-in-hand with our family members and partners to grow healthy, flavourful fresh produce of the highest quality. Our own cultivation sites are located in the United Kingdom, the Netherlands, Germany, Portugal and Spain.
702 ha
of growing areas in Europe
34 mio
potted herbs a year
140 mio
packs of fresh herbs a year
15
export countries
Meet our sourcing hero Ranjen
“Constantly liaising with our growers and anticipating external environmental factors”
Ranjen plays a crucial role in ensuring a steady supply of high-quality fresh herbs. This is quite a challenge given the extreme weather conditions of recent years. But Ranjen and his team rise to the challenge time and time again! Hand-in-hand with our growers, they relentlessly pursue the best possible results.
A complete range of fresh flavours
Grown and packaged with a smile
We offer an extensive range of fresh herbs and seasonings, available in various forms and sizes, from portion packs to value-size packs of herbs.
